When you tell stories in your presentations you will sell more, persuade more effectively and enjoy greater results from your presentations. You’ll also feel better about speaking because story telling is more comforting than giving a speech.
Most of us would rather tell stories than give a speech. Ask someone to choose between telling a story or giving a speech guess what they will pick. While public speaking gets high rating as a fear, storytelling does not.
Include stories in your presentation because it helps you deliver your message. Follow this simple formula to make stories work for you.