Build rapport with your audience by demonstrating how you are like them. Imagine if you could be an audience whisperer.
The Three Most Damaging PowerPoint Mistakes
There are many mistakes that presenters make when using PowerPoint. What’s the most common and easily preventable mistakes? PowerPoint is not evil. It’s simply a slide presentation software that is easy to use and many presenters have used it for decades. Because many presenters have used it so poorly, we have become complacent about poor PowerPoint presentations.
PowerPoint is a tool. Don’t allow the tool to cloud your thinking about how to accomplish your presentation goals. Put the hammer down and think about the purpose and goal of your presentation.
Speak to an Audience of One
Presentation Tips 02: Speak to an Audience of One
Imagine how you might feel when you’re sitting in an audience listening to a speaker and it feels like the speaker is talking directly to you. It seems more like a one-to-one conversation despite the audience present.
Now imagine that you could convey that intimate feeling when you are the speaker.
The secret is to speak as if you’re speaking to one person. Sounds simple yet few speakers have mastered this technique.
Manage and Leverage Your Confidence
It is not about you. It’s about your audience. What did they see, hear, believe and feel? That means that during your presentation you might experience those moments of anxiety – but the audience doesn’t need to know. Confidence starts by becoming comfortable with being uncomfortable.
The Chicken Was Better Than the Luncheon Speaker because…
Instead, he parked himself behind the lectern and boringly read the speech that someone wrote for him. Cleary the speech writer wanted to demonstrate his vocabulary by including several ten-dollar words. That doesn’t enhance comprehension, rapport or trust.
Establish Your Credibility and Build Trust
To persuade your audience to act on your message they must believe you. To be believable you must be both credible and earn their trust. If you don’t have credibility, no one will listen. If you have credibility but your audience does not trust you, they will not believe you.
The Marketing Speaker Didn’t Understand his Purpose
Marketing and selling are on the same continuum. Marketing leads to selling which leads to the sale. And no business survives without the sale.
How to Build Rapport and Connect with Your Audience
Do you want your message to resonate with your audience? The message is more likely to land well, be received and trusted if you have connected with your audience. They must know, like and trust you. How can you accomplish that? By building rapport rapidly near the beginning of your presentation.
What are the Three Communication Channels you Must Use?
The three main communication channels are processed by distinct areas within the brain. By using these channels correctly you leverage the different strengths of each channel. These channels are: Words, Voice and Visual.