It’s simpler than you think. Simply use questions more effectively. Are you aware of the three distinct ways you can leverage questions in your presentation?
Did you know that questions engage your audience significantly more than statements? You can deliver a more engaging presentation when you inject three types of questions throughout your presentation.
This is an effective technique, yet it’s often handled poorly. Typically, the presenter finishes the presentation and then feebly asks, “Are there any questions?
Why is that a weak approach?
The end of the presentation appeared suddenly, and the audience was unprepared to ask a question. Typically, after an uncomfortable period of silence someone lobs a weak question.
Instead, invite questions at transition points during the presentation. Make the question and answer an integral part of the presentation – not an afterthought.
Tell the audience that you will take questions at transition points during the presentation. Allow them to prepare by announcing, “I’ll take questions on this part in about three minutes.” When you want questions ease them into asking questions with, “Who has the first question about this section?”
Probe your audience for answers. If they are interested in the topic, it’s likely that they have opinions, experience and knowledge. Harvest their wisdom and invite their participation.
Be sure to ask good questions. Contrary to popular myth, there are bad (annoying) questions. For example, “How is everybody today?” is a silly question.
Why is that a silly question? Because…
Also avoid fake polling questions, “How many like vacations?” “Who wants to make more money?”
Those questions indicate that the speaker doesn’t care about the answer and is simply manipulating the audience to suit the speaker’s purpose.
More productive questions are,
Inject these questions throughout your presentation. That keeps your audience active in the conversation.
Caveat: When you ask questions of the question, you don’t know what they might say. Be prepared to accept any answer and work with it even if it’s not the answer you want. Don’t tell them, “No – that’s the wrong answer.” Instead, you might say, “I’m looking for something else.”
This type of question could be your secret weapon because few presenters use it well.
It’s the easiest change to make to your presentation to enhance engagement. It’s also the least risky because you pose the question – and then you answer. There are no surprises. You state the question, pause for a second or two – long enough for the question to sink in but not so long that somebody shouts out an answer.
Rhetorical questions make effective transitions as you move from one point to the next.
Here is a series of effective transition phrases,
The audience hears a series of questions and answers which is more engaging that lecturing or pitching. The key is to ask questions that might be on their minds. You pose the question and they think, “That’s a good question. I what to hear the answer.” Imagine that.
Conclusion
Questions are much more engaging than statements. Use questions throughout your presentation to keep your audience interested.
Sprinkle these three types of questions within your presentation to make it feel more like a conversation instead of a lecture.
Use all three types of questions and you’ll keep your audience actively engaged during your presentation.
Can you do that? Of course, you can.
©George Torok is The Speech Coach for Executives and creator of Superior Presentations. He coaches executives and trains professionals to deliver Superior Presentations.
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Handle Questions with Authority: Top Ten Tips
