In this podcast episode, Martin Buckland, an executive career coach and resume writer, discusses the importance of personal branding and resume writing for executives.
He emphasizes the need for executives to view themselves as products and their resume and social media presence as packaging to attract attention.
Martin shares insights on resume writing, highlighting the importance of focusing on accomplishments rather than responsibilities and using the STAR format. He also emphasizes the value of personal branding and offers advice on creating an ATS-compatible resume.
Martin concludes by highlighting the benefits of career management and integrating it into financial planning.
Executive Career building
The importance of personal branding and resume writing for executives [00:00:25]
Martin Buckland discusses the importance of personal branding and resume writing for executives, highlighting the role of resumes, LinkedIn profiles, and other social media assets in selling oneself as a product.
The reality of executives lacking career management skills [00:02:14]
Martin Buckland emphasizes that many executives lack the knowledge and skills to effectively manage their careers, and he explains how he helps them develop a mindset of selling themselves and constantly updating their personal brand.
The importance of accomplishments and ATS format in sales resumes [00:06:05]
Martin Buckland shares insights on what employers should look for in sales resumes, focusing on the significance of showcasing accomplishments using the STAR (Situation, Task, Action, Result) format and ensuring the resume is compatible with ATS (Automated Tracking System) software.
The importance of personal branding and career management [00:11:40]
Martin discusses the niche he found in helping MBA graduates with career management and personal branding.
Transferable skills from law enforcement to career coaching [00:14:43]
Martin explains how his experience in law enforcement, particularly in discipline and interview skills, has influenced his career coaching approach.
Resume/CV critique and resume length [00:18:00]
Martin offers a critique of resumes/CVs and discusses the ideal length for a resume/CV, emphasizing the importance of not using a one-page format.
The importance of keeping a brag book [00:23:02]
Martin advises keeping a brag book to document accomplishments for resume updates and job opportunities.
Using compelling storytelling and action verbs in resumes [00:23:31]
Martin suggests telling a compelling story and using different action verbs to make resumes stand out.
Different types of cover letters and their importance [00:27:05]
Martin explains the five types of cover letters and their significance in job applications.
Mastering Executive Career Management: Insights from Martin Buckland
As a globally acclaimed executive career coach and executive resume writer, I had the pleasure of hosting Martin Buckland on my podcast. Martin has helped thousands of professionals manage their careers and climb the corporate ladder. His experience spans across various sectors, including MBA students and graduates, mining executives, the C-suite, and even law enforcement with the London Metropolitan Police and Scotland Yard. In this blog post, I'll share some of the key insights from our conversation.
The Reality of Executive Career Management
Martin kicked off our discussion by emphasizing the importance of personal branding and resume writing for executives. He likened executives to products, with their resumes and social media presence serving as the packaging that attracts attention.
He advised against dishonesty or hiding flaws, but instead encouraged executives to highlight their unique promise of value. This differentiation is crucial in the competitive job market.
The Art of Resume Writing
Interestingly, Martin noted that professionals in sales, marketing, and human resources are often the worst resume writers despite their expertise in selling. He recommends focusing on accomplishments rather than responsibilities and using the STAR (Situation, Task, Action, Result) format to showcase performance.
He also emphasized the importance of creating an ATS (Automated Tracking System) compatible resume to increase visibility in the digital job market.
Personal Branding: A Key to Success
Martin urged executives to define their personal brand and give compelling reasons for employers to choose them over others. He specifically works with ambitious senior executives and business professionals who are committed to actively managing their careers.
The Importance of Career Management
Martin concluded by highlighting the benefits of career management and the importance of integrating it into financial planning. He shared how he found his niche in career management for MBA graduates, many of whom come out of their programs exhausted and in need of a break.
Drawing on his experience in law enforcement, Martin brings discipline and accountability to his coaching approach. He also highlights the value of his interview skills, which help clients uncover valuable experiences and skills for their careers.
The Power of Star Stories and Cover Letters
Martin and I also discussed the importance of including star stories in resumes. He advises his clients to keep a brag book and note down their accomplishments to update their resumes regularly. He emphasizes the need to tell compelling stories and use action verbs to make resumes stand out.
We also touched on the importance of cover letters, which Martin believes are just as important as resumes. He explained the different types of cover letters and advised applicants to only apply for jobs where they feel they are a good fit.
The Human Element and Career Growth
We discussed the importance of the human element in job interviews and the need for candidates to express excitement and use body language to show their enthusiasm.
In terms of career growth, Martin advises individuals to be active on social media, particularly LinkedIn, and to have an up-to-date and ATS-friendly resume. He also emphasizes the importance of networking and building connections in the modern age.
Overall, Martin provided three key pieces of advice for executives:
View yourself as a product and your resume and social media presence as the packaging.
Define your personal brand and give compelling reasons for employers to choose you.
Be active on social media, particularly LinkedIn, and have an up-to-date and ATS-friendly resume.