What is Malcolm Reid Buying or Selling?

George Torokemail, email marketing, Insights, Intended Message 17 Comments


I’ve received at least three emails from Malcolm Reid. I’m not clear on what he is buying or selling. That might seem like a strange statement because, I don’t know if he’s buying or selling. His message is confusing. Is that on purpose? You decide.

Here’s the first email I received from Malcolm.

What do you see, understand and feel about this first contact email? Would you trust this person?

Is this the classic bait and switch email pitch?

The subject stated, “Need your coaching services”. That suggests that he is interested in buying my services. That was an attention grabbing headline. Then the message flips and asks silly questions. The headline was a lie?

Do you believe that this person wants my help?
Do you believe that person is honest?
Do you believe this person is simply pulling a bait and switch?

What’s wrong with this message?
They think my name is “there”. The message is not personalized which suggests that this message was sent to many – dozens, hundreds or thousands of potential coaches or consultants.

Are you still a business coach/consultant? – If they looked at my website or Linkedin profile, they would know.

Here’s the signal – “Are you accepting new clients?”
Are you serious?

This is the stupidest and most insulting question that a marketer could ask.

Hello Malcolm. You started your message by suggesting that you “Needed my coaching services” then you pivoted and asked two stupid questions.

“If you’re a business coach or consultant, I’m in need of your services.” You don’t care about my specialty.

What does that mean. Hardly specific. And that ridicules line, “if you are taking on new clients.”

Who is this idiot?

Let’s review these statements from Malcolm Reid.

“Here is my situation.
I can’t take on another client if I wanted to.
Right now, my Coaching Business is absolutely BOOMING.”

He can’t take on another client if he wanted to. Yet, his website offers you the “opportunity to register for his program at only $1,000 a month.

So can he accept new clients or not? Which is the truth? What is Malcolm Reid lying about?

What can we believe about Malcolm Reid?

According to his Linkedin profile he was a car salesperson for several years. Now he can’t take on another client – yet he’s sent me three emails t0 tell me that.


Lots of red flags with this series of email from Malcolm Reid.

Spidey sense is tingling.

How do you feel about trusting this ex-car sales person?

Are you ready to pay $1,00o a month for a person who claims they can’t take any new clients? Will he refund your money because he’s too busy?

Malcolm Reid, I invite your comments below and I will publish them.


PS: These email messages were impersonal. It seems they were part of a mass mailing yet there was no “unsubscribe” option which means that this was SPAM

PPS: Malcolm Reid, please remove me from your mailing list. As you can see, I don’t want to receive them.

Comments 17

  1. I am a life coach, but I hate social media marketing, so when I got Malcolm “hiring coach” email I was curious and responded. I had 2 phone interviews first with Joseline and a second
    interview with a fellow, (can’t remember his name”). They both asked me the same exact questions. Then, he was asking me if I had watched the videos about the company, which I never received.
    I contacted Joseline to see if I was going to receive them, she never responded….
    I am supposed to get an interview with Malcom next Thursday, August 10th!!!!@#$ I still haven’t received anything, try to call the number on his website, I mentioned Joseline to the lady on the phone and she
    reply: “I don’t know anyone in the company, I am only an answering service…..
    Obviously, it is not a legit site, I am glad I have done some research and thanks guys for your posts which truly confirms what I thought. ANOTHER SCAM! When it is too good to be true, it is a scam!

  2. Thanks for this post to help me figure out if it was legit. Remember to hit the Report Spam button to reduce the likelihood of it showing up in someone else’s inbox. Sad that stuff like this distracts us from helping people.

  3. I absolutely love that you published this and are exposing this person.
    For a few years now, I have been receiving emails from Malcolm or his “assistant”.
    This man is part of LPW or Leader Publishing Worldwide and this approach of almost “network marketing” type of building a coaching business is annoying to the many legitimate coaches out there.

    1. Thank you for sharing this post. I received the same email this week. Not sure why because I am not a business coach or consultant. I’m really happy to find this thread via a google search!!

    2. I took part in this program at a very difficult time over a period of multiple months and it works like this: The person paying Malcolm $1,600 per month plus about $100/month for their CRM software is promised leads to be sent within a short period of time, after about 90 days. In this 90 days, the person paying (i.e. me in this case) has to do a significant amount of time (several hundred hours, not kidding, it’s a full-time job for this training) to work two things: Focused.com partners with them and provides a profit acceleration software, so you have to train how to deliver this and also positioning the user as an author, publishing a book. This is all true and it wasn’t an entirely useless waste of my time, as I did gain a couple of clients, but the leads that are promised aren’t really leads.

      They have daily one hour support calls, which does provide some value, but eventually, one learns that what they signed up for and what they’re getting is not what the original bill of sale stated. The “leads” provided are quite poor even for a book interview let alone the real purpose of hoping they will become a client. No targeting, no specifics, just a bunch of random small businesses that are being targeted, with no account to the skillsets of the person they are targeting for. This is where one might think this is a classic bait and switch and it seems that way to some extent.

      What they do is buy some standard non-targeted list and send out robo calls and other forms of marketing to invite the business owners to be interviewed for an upcoming book. All of this is true as positioned. What’s not good is that the person being invited to the book interview is really being interviewed for a book, but the ulterior motive is to invite them to a profit acceleration program session to go through their own business to build value and then close them at the end. It’s relatively effective but the lead generation that is hyped about right at the beginning is really lead generation for book interviews, not for solving the problems that the company has or doesn’t know they have. They also try to keep you hooked in by offering discounts to have you hang on and keep paying them. Overall, I wouldn’t call it bait and switch, but it is partially misleading to the coach/consultant/user as well as to the business owner for what the outreaches are for in the first place. Let’s just say that it’s a little shady in how it’s done and also, they take on people as their own clients who have no business getting into the coaching business, but the dream is sowed in their head and they can milk them at least for a few months before they realize they don’t have the skillsets to help business owners improve their profitability, revenues, systems, and processes. My score for them out of 10 is a 3.

  4. I got 3 phone calls. They didn’t go through but he was able to leave 3 voice mail messages. Saying almost the exact same thing.

  5. Same here! He was hitting me with almost the same messaging last year. I can’t stand duplicitous. I run cold outbound campaigns all the time, and I can tell you beyond a shadow of a doubt that if you have a great service that solves a burning pain, and are able to articulate that well enough, you don’t need to trick anybody into your program.

  6. Thank you for doing this…there are so many BS scams like this or as they would call them, “lead generation techniques” out there trying to waste people’s time. Appreciate you putting this out there!

  7. Thanks for posting this. I received the same messages today and thought they were odd. I replied to his last message asking him how he heard about me. No reply. I Google “Malcolm Reid Coaching Scam Emails” and your link came up. I appreciate knowing what I thought was SPAM/garbage was in fact SPAM/garbage.

  8. Post

    You might ask, why would I publish posts like this? It might seem controversial. The reason is that I don’t like liars and hate SPAMers.

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