When you present before an audience you must be aware of the difference between the Ancient Laws and the Modern Laws of answering questions. Get this right and save yourself grief while delivering more effective presentations.
Your close although short is a significant part of your speech. Be clear on the purpose of your speech and be clear on how your close supports that purpose. Your last words might be remembered the most. No matter how badly you think your presentation went always end it looking and sounding confidently.
This CEO didn’t know how to end his presentation. That was curious because as the head of an advertising firm he stressed the importance of telling stories. He emphasized the need to sculpt three components to your stories; opening, body and close. But he didn’t do that with his presentation. Both his opening and close were disasters. I wonder if he delivers a better close when pitching to prospects.
You’ve probably endured too many painful presentations – most of them dominated by PowerPoint slides. Have you wondered why so many presenters still deliver painful PowerPoint presentations?
Why are the presenters reading the slides to you? Do they believe you can’t read? Why did they put so much text on the slide? Why is the slide so cluttered and confusing? Why are presenters ignoring the audience experience?