What I do for them is I observe how they come across and I think about who’s their audience. What does their audience need? What’s the mindset of their audience? And I help the executive deliver the message in a way that the audience gets it and understands it and acts on it. I saw one of your videos where you put it nicely. These senior executives are technicians. They know what they know, and they don’t know how to convey that effectively.
They’re not effective communicators. Yeah it’s true many leaders are leaders because of their technical expertise. They could be an accountant, an engineer or operations person and that’s how they got to lead their department and maybe eventually the company, but they are grounded in the technical part and that’s the language that they use. When they become the leader of an organization they need to speak the language of the common person the common person in the company and the common person in their market.