How to pitch to a podcast host

If you want to be a guest on a podcast…

George Torok Communication skills, Insights, Intended Message, Podcasting Leave a Comment

If you want to be a guest on my podcast the most important question you need to answer is, “What will you do for me?” It’s not about you. When I receive a pitch in which every sentence starts with “I, me or my” you’re not talking about me and my interests. You didn’t grab my attention. What would grab my attention?

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What is the purpose of your presentation

A Successful Presentation Starts and Succeeds with a Clear Purpose

George Torok Communication skills, Insights, Presentation Tips, Public Speaking Leave a Comment

I asked him to clarify the purpose of this presentation. That’s the first place for you to start when designing, reviewing and adapting your presentation. That’s also how you should measure the success of your presentation. He paused briefly to think about that, then started to ramble. I smiled and cut him off. “What do you want people to think, feel or do after your presentation?” I could see the light bulb go on in his mind.
Think, feel or do?

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don't litter your presentation with litter words

Do Not Sabotage Your Message with Filler Words

George Torok Communication skills, Insights, Intended Message, Presentation Tips, Public Speaking Leave a Comment

Reread that and see if you can pick out the filler words that steal energy from this speech. Imagine if you used these words in your presentation. What might that do to poison your intended message? Picking out the filler words is the first step to eliminate them. It starts with you becoming aware. Start listening to what you say when you speak…. ah, umm, like so, okay, right, you know…

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CEO Speaks nonsense

CEO Speaks Nonsense? What did she really mean?

George Torok Communication skills, Insights, Intended Message Leave a Comment

What happens when your words sabotage your message instead of conveying it? As CEO of your company your words are important. The messages that you deliver in public are evaluated by your investors, staff, suppliers, customers, competitors, marketplace and media. People will judge you and your company by your words. They might misjudge your message. That’s why it’s important to thoughtfully choose your words to convey your intended message.

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Virtual meetings are more like TV than radio

How to Look better on virtual meetings: Think TV not Radio

George Torok Communication skills, Insights, Virtual presentation, Zoom Meetings Leave a Comment

How to Look better on virtual meetings: Think TV not Radio. Radio is only audio – words, voice, tone, pace pattern, music. The audio must be good.
TV is that plus the visual – body language, imagery, photos, movement. The audio must be good. The video must be better.
On TV the visual dominates the impact (if the audio quality is acceptable). Poor audio sabotages both radio and TV.
Let’s assume that your audio is acceptable. This standard can vary based on the circumstance and expectations.

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Tell your amazing story

How to Tell Your Stories

George Torok Communication skills, Insights, Presentation Tips, Public Speaking, Story telling Leave a Comment

The best speakers tell stories. Your audience forgets most of what you said in your presentation. They forget your name. If they remember anything, it’s your best stories. You know it was an effective story when they repeat it to others. They might not repeat it word for word – but they convey the essence of your message. That makes your presentation story a success.

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How to close your presentation

How to Close Your Speech or Presentation

George Torok Communication skills, Insights, Presentation Tips, Public Speaking Leave a Comment

Your close although short is a significant part of your speech. Be clear on the purpose of your speech and be clear on how your close supports that purpose. Your last words might be remembered the most. No matter how badly you think your presentation went always end it looking and sounding confidently.

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