Executive speech coach interview

George Torok interviewed on KAG Masterclass

George Torok Communication skills, George Torok, Insights, Leadership communication Leave a Comment

What I do for them is I observe how they come across and I think about who’s their audience. What does their audience need?  What’s the mindset of their audience? And I help the executive deliver the message in a way that the audience gets it and understands it and acts on it. I saw one of your videos where you put it nicely. These senior executives are technicians. They know what they know, and they don’t know how to convey that effectively.

They’re not effective communicators. Yeah it’s true many leaders are leaders because of their technical expertise. They could be an accountant, an engineer or operations person and that’s how they got to lead their department and maybe eventually the company, but they are grounded in the technical part and that’s the language that they use. When they become the leader of an organization they need to speak the language of the common person the common person in the company and the common person in their market.

Read More
CEO says silly things on Linkedin profile

President says silly things on Linkedin profile – nonsense

George Torok Communication skills, Insights Leave a Comment

People say silly and ridicules things in their Linkend profile.
This is an example of both silly and ridicules. Would you hire this person? Would you even invite this person to have a conversation? The Linkedin profile is vague, cliché  and lacking in accomplishments.
This could easily be text that was lifted from a university text book.
Notice that not a single accomplishment is stated nor measured.

Read More
What is the purpose of your presentation

A Successful Presentation Starts and Succeeds with a Clear Purpose

George Torok Communication skills, Insights, Presentation Tips, Public Speaking Leave a Comment

I asked him to clarify the purpose of this presentation. That’s the first place for you to start when designing, reviewing and adapting your presentation. That’s also how you should measure the success of your presentation. He paused briefly to think about that, then started to ramble. I smiled and cut him off. “What do you want people to think, feel or do after your presentation?” I could see the light bulb go on in his mind.
Think, feel or do?

Read More
CEO Speaks nonsense

CEO Speaks Nonsense? What did she really mean?

George Torok Communication skills, Insights, Intended Message Leave a Comment

What happens when your words sabotage your message instead of conveying it? As CEO of your company your words are important. The messages that you deliver in public are evaluated by your investors, staff, suppliers, customers, competitors, marketplace and media. People will judge you and your company by your words. They might misjudge your message. That’s why it’s important to thoughtfully choose your words to convey your intended message.

Read More
Your Intended Message podcast

Your Intended Message Podcast

George Torok Communication skills, Intended Message Leave a Comment

Your Intended Message is the podcast about how we communicate – mistakes we can avoid and how we can communicate more effectively.

Think about the last time you had a message go wrong. You didn’t know why. The receiver of your message didn’t get it or they reacted weirdly and you had no idea what their problem was. That’s the challenges that this podcast will address. Every week, I’ll interview experts on different aspects of communication skills.

Read More