Here is a recent exchange gone wrong from a person who asked to be a guest on my podcast. Notice the mistakes. Remember that my podcast is titled, Your Intended Message.
People say silly and ridicules things in their Linkend profile.
This is an example of both silly and ridicules. Would you hire this person? Would you even invite this person to have a conversation? The Linkedin profile is vague, cliché and lacking in accomplishments.
This could easily be text that was lifted from a university text book.
Notice that not a single accomplishment is stated nor measured.
I asked him to clarify the purpose of this presentation. That’s the first place for you to start when designing, reviewing and adapting your presentation. That’s also how you should measure the success of your presentation. He paused briefly to think about that, then started to ramble. I smiled and cut him off. “What do you want people to think, feel or do after your presentation?” I could see the light bulb go on in his mind.
Think, feel or do?
What happens when your words sabotage your message instead of conveying it? As CEO of your company your words are important. The messages that you deliver in public are evaluated by your investors, staff, suppliers, customers, competitors, marketplace and media. People will judge you and your company by your words. They might misjudge your message. That’s why it’s important to thoughtfully choose your words to convey your intended message.
Your Intended Message is the podcast about how we communicate – mistakes we can avoid and how we can communicate more effectively.
Think about the last time you had a message go wrong. You didn’t know why. The receiver of your message didn’t get it or they reacted weirdly and you had no idea what their problem was. That’s the challenges that this podcast will address. Every week, I’ll interview experts on different aspects of communication skills.