Below you'll find a list of all posts that have been tagged as “CEO communication skills”
What can you learn from the worst presentation? There is no Perfect Presentation. The goal is to deliver an effective presentation. An effective presentation is one that informs and moves the audience. As a presenter you can learn from the techniques of effective presenters. What did they do that worked well and you might be able to use in your presentations?
We Can’t Hear You. The next flaw was that we didn’t hear or understand many of his words. Why? He mumbled often. Mumbling is a sign of incomplete thoughts and the lack of editing your words for a clear message.
His voice often trailed off at the end of his sentences. That’s a common mistake made when a speaker is thinking about their next thought instead of finishing the current thought. He wore a lapel microphone and often turned his face away from the mic which meant that his voice faded. That’s a mistake made by novice speakers. He didn’t know how to use a microphone.
Imagine the worst presentation ever. Now, read this post to compare. Read on to discover what not to do during your presentation. Learn from the mistakes of this Harvard professor.
He had impressive credentials. He was Harvard educated and a Harvard educator. He’d authored at least 15 books. He was endorsed by Jack Welch and had spoken to business executives around the world. Wow! Sounds impressive! But… he was a lousy speaker. Calling him “lousy” is being kind and polite to him but not to his audience. He certainly wasn’t kind and polite to the audience.
People say silly and ridicules things in their Linkend profile.
This is an example of both silly and ridicules. Would you hire this person? Would you even invite this person to have a conversation? The Linkedin profile is vague, cliché and lacking in accomplishments.
This could easily be text that was lifted from a university text book.
Notice that not a single accomplishment is stated nor measured.
What can you do when facing a hostile audience? How can you speak so they listen? How might you connect with them so they see your side of the message? Those are difficult challenges that we can learn to face by learning from Shakespeare – in particular the speech that Marc Antony gave after the death of Julius Caesar.
Notice the shift in tone of the audience and the techniques used to persuade the audience to change their thinking. Let’s visit the scene and listen to the speech and the changing tide of the audience.
Instead, he parked himself behind the lectern and boringly read the speech that someone wrote for him. Cleary the speech writer wanted to demonstrate his vocabulary by including several ten-dollar words. That doesn’t enhance comprehension, rapport or trust.
To persuade your audience to act on your message they must believe you. To be believable you must be both credible and earn their trust. If you don’t have credibility, no one will listen. If you have credibility but your audience does not trust you, they will not believe you.
Do you want your message to resonate with your audience? The message is more likely to land well, be received and trusted if you have connected with your audience. They must know, like and trust you. How can you accomplish that? By building rapport rapidly near the beginning of your presentation.
Reread that and see if you can pick out the filler words that steal energy from this speech. Imagine if you used these words in your presentation. What might that do to poison your intended message? Picking out the filler words is the first step to eliminate them. It starts with you becoming aware. Start listening to what you say when you speak…. ah, umm, like so, okay, right, you know…
What happens when your words sabotage your message instead of conveying it? As CEO of your company your words are important. The messages that you deliver in public are evaluated by your investors, staff, suppliers, customers, competitors, marketplace and media. People will judge you and your company by your words. They might misjudge your message. That’s why it’s important to thoughtfully choose your words to convey your intended message.
