When it’s your turn to speak don’t try to think on your feet. It’s too dangerous. When you try to wing it you leave too much to chance. You might be sharp today. Or, you might be ill or even in a foul mood. Thinking on your feet is experimenting with your audience. Don’t gamble the success of your presentation on the throw of the dice.
Your close although short is a significant part of your speech. Be clear on the purpose of your speech and be clear on how your close supports that purpose. Your last words might be remembered the most. No matter how badly you think your presentation went always end it looking and sounding confidently.
This CEO didn’t know how to end his presentation. That was curious because as the head of an advertising firm he stressed the importance of telling stories. He emphasized the need to sculpt three components to your stories; opening, body and close. But he didn’t do that with his presentation. Both his opening and close were disasters. I wonder if he delivers a better close when pitching to prospects.