How to open your presentation
Your first words are important because your audience is judging you. They are scrolling through questions in their mind:
Should I listen? How long will this take? Do I trust the person? How painful will this be? When will we get to the relevant part? What does this mean to me?
The purpose of your opening is to grab their attention, establish rapport and set the direction.
Most importantly – grab attention. How might you do that?
What can you learn from the worst presentation? There is no Perfect Presentation. The goal is to deliver an effective presentation. An effective presentation is one that informs and moves the audience. As a presenter you can learn from the techniques of effective presenters. What did they do that worked well and you might be able to use in your presentations?
We Can’t Hear You. The next flaw was that we didn’t hear or understand many of his words. Why? He mumbled often. Mumbling is a sign of incomplete thoughts and the lack of editing your words for a clear message.
His voice often trailed off at the end of his sentences. That’s a common mistake made when a speaker is thinking about their next thought instead of finishing the current thought. He wore a lapel microphone and often turned his face away from the mic which meant that his voice faded. That’s a mistake made by novice speakers. He didn’t know how to use a microphone.
Imagine the worst presentation ever. Now, read this post to compare. Read on to discover what not to do during your presentation. Learn from the mistakes of this Harvard professor.
He had impressive credentials. He was Harvard educated and a Harvard educator. He’d authored at least 15 books. He was endorsed by Jack Welch and had spoken to business executives around the world. Wow! Sounds impressive! But… he was a lousy speaker. Calling him “lousy” is being kind and polite to him but not to his audience. He certainly wasn’t kind and polite to the audience.
People say silly and ridicules things in their Linkend profile.
This is an example of both silly and ridicules. Would you hire this person? Would you even invite this person to have a conversation? The Linkedin profile is vague, cliché and lacking in accomplishments.
This could easily be text that was lifted from a university text book.
Notice that not a single accomplishment is stated nor measured.
Spend more time and effort getting your opening and close right.
When creating your opening and close, consider the possibility that they might only remember these two parts. If that was true, would they have received your intended message? If not, revise your opening and close. The body is the detail, the opening and close provide the motivation and the direction.
Build rapport with your audience by demonstrating how you are like them. Imagine if you could be an audience whisperer.
There are many mistakes that presenters make when using PowerPoint. What’s the most common and easily preventable mistakes? PowerPoint is not evil. It’s simply a slide presentation software that is easy to use and many presenters have used it for decades. Because many presenters have used it so poorly, we have become complacent about poor PowerPoint presentations.
PowerPoint is a tool. Don’t allow the tool to cloud your thinking about how to accomplish your presentation goals. Put the hammer down and think about the purpose and goal of your presentation.
What can you do when facing a hostile audience? How can you speak so they listen? How might you connect with them so they see your side of the message? Those are difficult challenges that we can learn to face by learning from Shakespeare – in particular the speech that Marc Antony gave after the death of Julius Caesar.
Notice the shift in tone of the audience and the techniques used to persuade the audience to change their thinking. Let’s visit the scene and listen to the speech and the changing tide of the audience.
