Instead, he parked himself behind the lectern and boringly read the speech that someone wrote for him. Cleary the speech writer wanted to demonstrate his vocabulary by including several ten-dollar words. That doesn’t enhance comprehension, rapport or trust.
The best speakers tell stories. Your audience forgets most of what you said in your presentation. They forget your name. If they remember anything, it’s your best stories. You know it was an effective story when they repeat it to others. They might not repeat it word for word – but they convey the essence of your message. That makes your presentation story a success.
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The best speakers are storytellers. Tell stories to engage your listeners and make your point. Stories can help build trust with your listeners. If the story is funny – that is a bonus. Don’t tell a story just because you find it funny. That does not serve your purpose.
When you tell stories in your presentations you will sell more, persuade more effectively and enjoy greater results from your presentations. You’ll also feel better about speaking because story telling is more comforting than giving a speech.
Most of us would rather tell stories than give a speech. Ask someone to choose between telling a story or giving a speech guess what they will pick. While public speaking gets high rating as a fear, storytelling does not.
Include stories in your presentation because it helps you deliver your message. Follow this simple formula to make stories work for you.