Build rapport with your audience by demonstrating how you are like them. Imagine if you could be an audience whisperer.
How to Tame a Hostile Audience: Lessons from Marc Antony
What can you do when facing a hostile audience? How can you speak so they listen? How might you connect with them so they see your side of the message? Those are difficult challenges that we can learn to face by learning from Shakespeare – in particular the speech that Marc Antony gave after the death of Julius Caesar.
Notice the shift in tone of the audience and the techniques used to persuade the audience to change their thinking. Let’s visit the scene and listen to the speech and the changing tide of the audience.
Silly Linkedin Profiles: Entrepreneur, innovator, visionary- and King of the World
Another silly Linkedin profile. About
Entrepreneur, innovator, visionary, embracer of change elements, and pursuer of higher learning with tenacity, patience, and judgement in decision-making resulting in a great deal of stamina and resolve mentally and physically.
Entrepreneur – So What? Innovator – So What? What did you innovate? Visionary – So What? What does this mean?
Manage and Leverage Your Confidence
It is not about you. It’s about your audience. What did they see, hear, believe and feel? That means that during your presentation you might experience those moments of anxiety – but the audience doesn’t need to know. Confidence starts by becoming comfortable with being uncomfortable.
Establish Your Credibility and Build Trust
To persuade your audience to act on your message they must believe you. To be believable you must be both credible and earn their trust. If you don’t have credibility, no one will listen. If you have credibility but your audience does not trust you, they will not believe you.
Are you a Results Driven Professional? Really?
A results driven professional with business and human resources mangement experience in a global environment. What mistakes do you see with this opening statement on their profile?
You might notice that it’s full of vague terms. There’s nothing specific. What has this person accomplished? Nothing that we can see. It feels cliché and nothing grabs your attention.
It appears that they have written their profile to attract “click bait”. Key words that they believe recruiters might be looking for.
Nothing specific, nothing about their accomplishments. Simple click bait or so they hope.
The Marketing Speaker Didn’t Understand his Purpose
Marketing and selling are on the same continuum. Marketing leads to selling which leads to the sale. And no business survives without the sale.
How to Build Rapport and Connect with Your Audience
Do you want your message to resonate with your audience? The message is more likely to land well, be received and trusted if you have connected with your audience. They must know, like and trust you. How can you accomplish that? By building rapport rapidly near the beginning of your presentation.
Tell Me About Yourself
This was a question that was often asked in job interviews. I used to think that it was a lazy question from the interviewer. No imagination in posing that question. It was non- specific and vague. Then I realized that it might be a brilliant question because of the vagueness. The vagueness of the question would probably disrupt the comfort of the candidate. Let’s see how they handle this challenge.
What are the Three Communication Channels you Must Use?
The three main communication channels are processed by distinct areas within the brain. By using these channels correctly you leverage the different strengths of each channel. These channels are: Words, Voice and Visual.