Marketing and selling are on the same continuum. Marketing leads to selling which leads to the sale. And no business survives without the sale.
How to Build Rapport and Connect with Your Audience
Do you want your message to resonate with your audience? The message is more likely to land well, be received and trusted if you have connected with your audience. They must know, like and trust you. How can you accomplish that? By building rapport rapidly near the beginning of your presentation.
What are the Three Communication Channels you Must Use?
The three main communication channels are processed by distinct areas within the brain. By using these channels correctly you leverage the different strengths of each channel. These channels are: Words, Voice and Visual.
How to Introduce your Guest Speaker – live or virtual
Introduce Your Guest Speaker with Bravado
When you are asked to introduce a guest speaker, grab the opportunity because it’s a chance to practice your speaking skills and connect with the speaker.
An introduction is a mini speech. Remember you are not the star so don’t try to steal the stage from the guest speaker. The audience didn’t show up to listen to your introduction so don’t try to be the entertainment. The speaker will appreciate a warm and inviting introduction.
A Successful Presentation Starts and Succeeds with a Clear Purpose
I asked him to clarify the purpose of this presentation. That’s the first place for you to start when designing, reviewing and adapting your presentation. That’s also how you should measure the success of your presentation. He paused briefly to think about that, then started to ramble. I smiled and cut him off. “What do you want people to think, feel or do after your presentation?” I could see the light bulb go on in his mind.
Think, feel or do?
Do Not Sabotage Your Message with Filler Words
Reread that and see if you can pick out the filler words that steal energy from this speech. Imagine if you used these words in your presentation. What might that do to poison your intended message? Picking out the filler words is the first step to eliminate them. It starts with you becoming aware. Start listening to what you say when you speak…. ah, umm, like so, okay, right, you know…
Grab Attention when You Open Your Presentation with Contrast
Open Your Presentation with Contrast to grab Attention. Why open you presentation with contrast? To grab attention, to engage, to trigger thinking. To highlight the difference between two opposite choices and the resulting outcomes. To create curiosity, stimulate interest and insight intrigue.
How to Tell Your Stories
The best speakers tell stories. Your audience forgets most of what you said in your presentation. They forget your name. If they remember anything, it’s your best stories. You know it was an effective story when they repeat it to others. They might not repeat it word for word – but they convey the essence of your message. That makes your presentation story a success.
The Two Modern Laws of Answering Questions
When you present before an audience you must be aware of the difference between the Ancient Laws and the Modern Laws of answering questions. Get this right and save yourself grief while delivering more effective presentations.
How to Close Your Speech or Presentation
Your close although short is a significant part of your speech. Be clear on the purpose of your speech and be clear on how your close supports that purpose. Your last words might be remembered the most. No matter how badly you think your presentation went always end it looking and sounding confidently.